William Hill Racing - Ultra-Low Latency Streaming for Radio, Web and Apps

William Hill set out many years ago to provide compelling, market leading commentaries on chief sporting events, to accompany their sports book. What a success it has been as they prove how appealing good broadcast content is to an avid fan base. A team of pros create three digital radio channels comprising commentaries, insights, interviews and vital tips.

Challenges

In live sports streaming, whether it be direct to TV, web or radio, all providers need to offer the minimum latency, and endeavour to eliminate buffering and jittering which affects the end users’ experience – reducing engagement and ultimately revenue. Encoding and service monitoring quality and continuity were also central to the success of this project. On top of this we needed to offer a wide range of format outputs for integration into third-party systems.

Our role

TSCs role has been to help drive the phenomenal success of the radio channels by streaming the live commentaries with the minimum delay (latency). We also provide the channels in a variety of digital formats to reflect the growing array of devices listeners use to follow the channels, and deal with a number of affiliate partners who under agreement use the commentaries in their own sites or apps.

The highly resilient and scalable service is handled by TSc’s own low latency platform and involved 24/7 monitoring and specialist on-site encoder with full redundancy back-ups to maintain very high SLAs

Skill tags

Live encoding
Low latency streaming
PC and mobile streaming
Broadcast quality encoders
24/7 monitoring
Fail-over equipment

Results

See it for yourself here: https://news.williamhill.com/broadcast/

Any Questions?

To find out how we can help you deliver seamless ultra-low latency video streams for radio, the web and a range of apps please get in touch with us using the contact form below.