The Pink Fiat 500 – Live Streaming, Viral Marketing & Even a World Record
To mark the launch of the pink Fiat 500, Fiat wanted to film a standard car being completely repainted with pink nail varnish. We were asked to handle the continuous video production and streaming 4 days.
Challenges
Working with third-party companies involved significant planning and project management. The continuous, uninterrupted low latency stream meant a great deal of technical support was needed. This production was for a bold PR statement – so everything needed to be seamless.
Our role
We set up 4 cameras at agreed angles to record the gradual painting of the car, and linked up our production and encoding unit. The Studio in south London had no suitable communication lines so we first had to install a temporary satellite dish to uplink the live streams from the site to a designated web site.
In close collaboration with the advertising agency, we co-ordinated the production using 4 static cameras positioned around the studio to capture day and night shots. The cameras were controlled by our vision mixer and we managed our primary and secondary encoding and monitoring facilities on site.
Video footage was also extracted during the campaign to use on vast outdoor projections, as was back up footage for other media campaigns.
Skill tags
- Production of Video with our production unit
- Management of Satellite link
- Project management and liaison with agencies and client
- Integration of live player into designated web site
- 4 day continuous live Flash stream via web
- Provision of broadcast content for outdoor digital display
Results
One perfectly painted Fiat 500 streamed to the world wide web in real time for a full 4 days 2 hours and 2 minutes.
Any questions?
To find how we can help you deliver seamless live video streams to mobile devices please get in touch with us using the contact form below.